The interplay between WordPress and social media lies far beyond a Facebook plugin. Rapidly expanding social media platform options and increased smartphone/mobile device adoption have enabled marketers to reach out in ways that were literally impossible just a few years ago. As these communication networks continue their expansion into the daily lives of consumers, both businesses and bloggers are struggling to keep up with ways to reach their target market. WordPress combined with social media platforms can be used creatively to interact with existing clients, connect with prospective customers, and attract fresh audiences. This session will introduce some important concepts and explore various WordPress features and plugins that take advantage of social media networks as well as mobile technology.
Level: All
Prerequisites: Basic plugin management skills would be helpful.
