Elida is slightly obsessed with creating delightful user experiences and determining the best way to do just about anything. She has been WordPressing since 2006. This is her second WordCamp appearance, having spoken last year on ‘Essentials for a Solid WordPress Foundation’. She has 15 years’ experience spanning commercial photography, digital media, design, fine arts and teaching. By day, Elida is a UX Designer at Sid Lee, an acclaimed creative agency based in Montreal. By night, she enjoys sampling fine liquids such as new world wines, craft beers and gourmet balsamics.