Content marketing is a hot buzzword right now and for good reason. An effective content strategy can have a profound effect on search engine optimization (SEO), social media marketing, visibility, brand awareness, and conversions. Properly implemented, the use of guest posts is one of the best ways to take advantage of WordPress for online marketing and promotional purposes. This holds true for bloggers as well as the business world. This is an introductory session that will highlight several important concepts, plugins, and best practices that should be considered when using WordPress and guest posting as part of an inbound marketing plan. Recent controversy regarding SEO and guest posts will also be touched on.
