{"id":876894,"date":"2014-03-23T20:35:26","date_gmt":"2014-03-24T00:35:26","guid":{"rendered":"https:\/\/2014.ottawa.wordcamp.org\/?post_type=wcb_session&#038;p=876894"},"modified":"2014-03-28T16:54:04","modified_gmt":"2014-03-28T20:54:04","slug":"developing-a-marketing-strategy-for-your-wordpress-creations","status":"publish","type":"wcb_session","link":"https:\/\/ottawa.wordcamp.org\/2014\/session\/developing-a-marketing-strategy-for-your-wordpress-creations\/","title":{"rendered":"Developing a Marketing Strategy for Your WordPress Creations."},"content":{"rendered":"<p><a href=\"#ryan-parent\"><img loading=\"lazy\" decoding=\"async\" class=\"avatar avatar-48 photo grav-hashed alignleft\" id=\"grav-a9d6ef3611826917be7cad1ae7c22219-0\" alt=\"\" src=\"http:\/\/0.gravatar.com\/avatar\/a9d6ef3611826917be7cad1ae7c22219?s=81&amp;d=http%3A%2F%2F0.gravatar.com%2Favatar%2Fad516503a11cd5ca435acc9bb6523536%3Fs%3D48&amp;r=G\" width=\"48\" height=\"48\" \/><\/a>So you&#8217;ve created a WordPress plugin, theme, application, or site and you want to bring awareness to it. Think of marketing as a funnel. Marketing is everything from awareness to a sale. This pipeline must be continually refined for efficiency and effectiveness. We will go over a variety of tactics to drive targeted traffic to your WordPress site or Plugin. How to leverage your digital assets to create a high return on investment with low time commitments. Topics covered will be marketing theory, social media strategy, email marketing, google analytics, SEO and qualifying prospects.<\/p>\n<p><strong>Level:<\/strong> All<\/p>\n<p><strong>Prerequisites:<\/strong> No technical knowledge is required but the discussion will be useful to all levels of users.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So you&#8217;ve created a WordPress plugin, theme, application, or site and you want to bring awareness to it. Think of marketing as a funnel. Marketing is everything from awareness to a sale. This pipeline must be continually refined for efficiency &hellip; <a href=\"https:\/\/ottawa.wordcamp.org\/2014\/session\/developing-a-marketing-strategy-for-your-wordpress-creations\/\">Continue reading <span class=\"screen-reader-text\">Developing a Marketing Strategy for Your WordPress Creations.<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":8356622,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1582047039,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[876634],"footnotes":""},"session_track":[7390],"session_category":[],"class_list":["post-876894","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-content-creators"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"February 18, 2020","time":"12:30 pm"},"session_speakers":[{"id":"876634","slug":"ryan-parent","name":"Ryan Parent","link":"https:\/\/ottawa.wordcamp.org\/2014\/speaker\/ryan-parent\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/ottawa.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/876894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ottawa.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ottawa.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/8356622"}],"version-history":[{"count":2,"href":"https:\/\/ottawa.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/876894\/revisions"}],"predecessor-version":[{"id":877133,"href":"https:\/\/ottawa.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/876894\/revisions\/877133"}],"speakers":[{"embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/876634"}],"wp:attachment":[{"href":"https:\/\/ottawa.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=876894"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=876894"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=876894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}