The core principles of a great user experience are Content, Design & Functionality, and Speed. Some people say that we are living in the golden age of user experience but far too often we are technically trudging behind in providing rich and useful experiences and we especially lag behind when it comes to mobile-friendly websites. In fact, 53% of people will abandon a mobile site if it takes more than three seconds to load. Speed is a developer’s problem, a designer’s problem, and also a marketer’s problem. This presentation provides global and Canadian-specific facts and figures about how we’re failing people visiting our websites and covers the ways we can be improving.
