{"id":1787,"date":"2017-07-03T10:28:09","date_gmt":"2017-07-03T14:28:09","guid":{"rendered":"https:\/\/2017.ottawa.wordcamp.org\/?post_type=wcb_session&#038;p=1787"},"modified":"2017-07-03T10:30:29","modified_gmt":"2017-07-03T14:30:29","slug":"7-google-analytics-mistakes-holding-you-back-how-to-fix-them","status":"publish","type":"wcb_session","link":"https:\/\/ottawa.wordcamp.org\/2017\/session\/7-google-analytics-mistakes-holding-you-back-how-to-fix-them\/","title":{"rendered":"7 Google Analytics Mistakes Holding you Back &amp; How to Fix Them"},"content":{"rendered":"<p>Your website has a wonderful story to tell you about your business and your customers\u2026.. You just need to uncover it.<br \/>\nBut here\u2019s the problem&#8230;<\/p>\n<p>Google Analytics is only probably providing passive data about page views and traffic sources, which is not enough to make strategic decisions about how to expand or invest. Actionable data comes from avoiding common Google Analytics mistakes like:<\/p>\n<ul>\n<li>Proper installation with WordPress Plugins<\/li>\n<li>How to segment your website visitors<\/li>\n<li>Having Google organize your data so it\u2019s useful<\/ul>\n<p>This beginner level Google Analytics seminar will examine common mistakes and how to fix them. After the seminar you will be able to hear your website\u2019s wonderful story about your business and customers. You will be making strategic decisions about things that matter your business.<\/li>\n","protected":false},"excerpt":{"rendered":"<p>Your website has a wonderful story to tell you about your business and your customers\u2026.. You just need to uncover it. But here\u2019s the problem&#8230; Google Analytics is only probably providing passive data about page views and traffic sources, which &hellip; <a href=\"https:\/\/ottawa.wordcamp.org\/2017\/session\/7-google-analytics-mistakes-holding-you-back-how-to-fix-them\/\">Continue reading <span class=\"screen-reader-text\">7 Google Analytics Mistakes Holding you Back &amp; How to Fix Them<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5603640,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1500732000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1715],"footnotes":""},"session_track":[1147127],"session_category":[],"class_list":["post-1787","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-bytowne-room"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8sFoH-sP","session_date_time":{"date":"July 22, 2017","time":"10:00 am"},"session_speakers":[{"id":"1715","slug":"david-bird","name":"David Bird","link":"https:\/\/ottawa.wordcamp.org\/2017\/speaker\/david-bird\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/users\/5603640"}],"version-history":[{"count":1,"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1787\/revisions"}],"predecessor-version":[{"id":1788,"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1787\/revisions\/1788"}],"speakers":[{"embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1715"}],"wp:attachment":[{"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1787"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1787"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}