{"id":1811,"date":"2017-07-03T10:43:08","date_gmt":"2017-07-03T14:43:08","guid":{"rendered":"https:\/\/2017.ottawa.wordcamp.org\/?post_type=wcb_session&#038;p=1811"},"modified":"2017-07-03T10:43:08","modified_gmt":"2017-07-03T14:43:08","slug":"404-pages-are-inevitable-so-make-the-most-out-of-them","status":"publish","type":"wcb_session","link":"https:\/\/ottawa.wordcamp.org\/2017\/session\/404-pages-are-inevitable-so-make-the-most-out-of-them\/","title":{"rendered":"404 Pages are inevitable, so make the most out of them"},"content":{"rendered":"<p>People are scared of 404 pages, but at times they overlook how important it is to optimize the 404 error page.<\/p>\n<p>Pages get renamed, content changes, links break and the inevitable happens, your visitor lands on a 404 error page.<\/p>\n<p>But, what if we could leverage it to start a conversation instead?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People are scared of 404 pages, but at times they overlook how important it is to optimize the 404 error page. Pages get renamed, content changes, links break and the inevitable happens, your visitor lands on a 404 error page. &hellip; <a href=\"https:\/\/ottawa.wordcamp.org\/2017\/session\/404-pages-are-inevitable-so-make-the-most-out-of-them\/\">Continue reading <span class=\"screen-reader-text\">404 Pages are inevitable, so make the most out of them<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15086888,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1500742800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1742],"footnotes":""},"session_track":[1147236],"session_category":[],"class_list":["post-1811","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-rideau-room"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8sFoH-td","session_date_time":{"date":"July 22, 2017","time":"1:00 pm"},"session_speakers":[{"id":"1742","slug":"neha-patel","name":"Neha Patel","link":"https:\/\/ottawa.wordcamp.org\/2017\/speaker\/neha-patel\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1811\/revisions"}],"predecessor-version":[{"id":1812,"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1811\/revisions\/1812"}],"speakers":[{"embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1742"}],"author":[{"embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/kaptelneha23"}],"wp:attachment":[{"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1811"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1811"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}