Does it feel like keeping up with SEO has been a wild ride the past year?
The one constant in SEO is change, but the past 14 months have been especially turbulent. And the rapid pace of change is speeding up! Hard to know which changes to pay attention to and what to do about them.
Voice Search?
Mobile-First Index?
Quality and E-A-T algorithm updates?
Site speed?
Structured Data and Schema?
Major changes to SEO Tools (Hello, Yoast SEO and Google Search Console!)
Whew.
You’re not alone in feeling overwhelmed. We’ll get right into the nitty-gritty of understanding the implications of the major changes and nailing down specific strategies and tactics to adjust our thinking and adapt our WordPress sites, content, and processes to succeed in this new reality, while maintaining our sanity. And slay a few sacred cows in the process.
We’ll particularly focus on the needs of small business sites, bloggers and small to medium, e-commerce sites while keeping the jargon under control.