Ari Black is Content Circus Ringmaster at WebMarketers, a boutique digital marketing agency based in Ottawa. He comes from an old school, Mad-Men-esque advertising background, having made the leap to digital to avoid becoming a dinosaur. He’s still admittedly an old man (relatively speaking) playing a young person’s game, but welcomes the challenge and embraces constant learning & adapting. When Ari isn’t working on content marketing, you can find him on stage doing stand-up comedy or giving motivational speeches.
Ari will be speaking at 1:00pm on Saturday, July 13th in the Parliament room. His talk is entitled, Content Marketing: Brand, Voice & Story.
Whether you’re a business of one or a Fortune 100 company, telling the story of your brand has never been more important. Relating with the customer and relaying the journey of what got you here is an integral part of an effective content marketing strategy. More and more, people are looking to do business with brands that are “real” and “genuine.” In this talk we’ll cover:
• how to build an authentic brand that connects & resonates with your audience
• how to find, leverage and amplify your brand’s voice
• the elements that comprise a powerful brand story
And we’ll talk about how to combine these elements across different platforms to communicate your brand with the most bang for your buck.