Ari Black is Content Circus Ringmaster at WebMarketers, a boutique digital marketing agency based in Ottawa. He comes from an old school, Mad-Men-esque advertising background, having made the leap to digital to avoid becoming a dinosaur. He\u2019s still admittedly an old man (relatively speaking) playing a young person\u2019s game, but welcomes the challenge and embraces constant learning & adapting. When Ari isn\u2019t working on content marketing, you can find him on stage doing stand-up comedy or giving motivational speeches.<\/p>\n\n\n\n
Ari will be speaking at 1:00pm on Saturday, July 13th in the Parliament room. His talk is entitled, Content Marketing: Brand, Voice & Story.<\/strong><\/p>\n\n\n\n Whether you\u2019re a business of one or a Fortune 100 company, telling the story of your brand has never been more important. Relating with the customer and relaying the journey of what got you here is an integral part of an effective content marketing strategy. More and more, people are looking to do business with brands that are \u201creal\u201d and \u201cgenuine.\u201d In this talk we\u2019ll cover:<\/em><\/p>\n\n\n\n \u2022 how to build an authentic brand that connects & resonates with your audience And we\u2019ll talk about how to combine these elements across different platforms to communicate your brand with the most bang for your buck.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Ari Black is Content Circus Ringmaster at WebMarketers, a boutique digital marketing agency based in Ottawa. He comes from an old school, Mad-Men-esque advertising background, having made the leap to digital to avoid becoming a dinosaur. He\u2019s still admittedly an old man (relatively speaking) playing a young person\u2019s game, but welcomes the challenge and embraces … <\/p>\n
\u2022 how to find, leverage and amplify your brand\u2019s voice
\u2022 the elements that comprise a powerful brand story<\/em><\/p>\n\n\n\n