{"id":578,"date":"2019-06-14T16:19:25","date_gmt":"2019-06-14T16:19:25","guid":{"rendered":"https:\/\/2019.ottawa.wordcamp.org\/?post_type=wcb_session&#038;p=578"},"modified":"2019-07-15T13:05:53","modified_gmt":"2019-07-15T13:05:53","slug":"content-marketing-brand-voice-story","status":"publish","type":"wcb_session","link":"https:\/\/ottawa.wordcamp.org\/2019\/session\/content-marketing-brand-voice-story\/","title":{"rendered":"Content Marketing: Brand, Voice &amp; Story"},"content":{"rendered":"\n<p>Whether you\u2019re a business of one or a Fortune 100 company, telling the story of your brand has never been more important. Relating with the customer and relaying the journey of what got you here is an integral part of an effective content marketing strategy. More and more, people are looking to do business with brands that are \u201creal\u201d and \u201cgenuine.\u201d In this talk we\u2019ll cover:<\/p>\n\n\n\n<p>\u2022\thow to build an authentic brand that connects &amp; resonates with your audience<br>\n\u2022\thow to find, leverage and amplify your brand\u2019s voice<br>\n\u2022\tthe elements that comprise a powerful brand story<\/p>\n\n\n\n<p>And we\u2019ll talk about how to combine these elements across different platforms to communicate your brand with the most bang for your buck.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you\u2019re a business of one or a Fortune 100 company, telling the story of your brand has never been more important. Relating with the customer and relaying the journey of what got you here is an integral part of an effective content marketing strategy. More and more, people are looking to do business with &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/ottawa.wordcamp.org\/2019\/session\/content-marketing-brand-voice-story\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Content Marketing: Brand, Voice &amp; Story&#8221;<\/span><\/a><\/p>\n","protected":false},"author":17226757,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1563022800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"https:\/\/2019.ottawa.wordcamp.org\/files\/2019\/07\/CONTENT-MARKETING-Brand-Voice-Story-Ari-Black.pdf","_wcpt_session_video":"","_wcpt_speaker_id":[577],"footnotes":""},"session_track":[1288754],"session_category":[],"class_list":["post-578","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-large-room","entry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paMxYC-9k","session_date_time":{"date":"July 13, 2019","time":"1:00 pm"},"session_speakers":[{"id":"577","slug":"ari-black","name":"Ari Black","link":"https:\/\/ottawa.wordcamp.org\/2019\/speaker\/ari-black\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/ottawa.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ottawa.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/ottawa.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/ottawa.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/578\/revisions"}],"predecessor-version":[{"id":1307,"href":"https:\/\/ottawa.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/578\/revisions\/1307"}],"speakers":[{"embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/577"}],"author":[{"embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/ariblack"}],"wp:attachment":[{"href":"https:\/\/ottawa.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=578"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=578"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/ottawa.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}